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SaaS & Software Development
Build the product. Connect the workflow. Plan what comes next.
For a new software product or a business-specific system: connect product discovery, development and integrations around the core workflow users need to complete.
IMC EXPAND / CONCEPTUAL SERVICE ARTWORK
WHERE WE CAN HELP 01 / SCOPE
From product logic to software people can use.
Connect the user problem, product model, architecture and development. Define the core workflow and build a focused first release before extending the product.
HOW THE WORK CONNECTS
01
Define the product
02
Build the core workflow
03
Release and evolve
01
Product definition
Define users, jobs to be done, the value proposition and initial product scope.
02
Experience & interface design
Map core journeys and translate them into interfaces and agreed interaction requirements.
03
Development planning & delivery
Develop and test the agreed software scope, integrations and core workflows against confirmed technical requirements.
04
Core workflows & product rules
Define the roles, actions, permissions and exception paths that the agreed product needs to support.
05
Architecture & integrations
Define the data, system connections, roles and technical requirements needed for a maintainable product.
06
Testing, release & product evolution
Set acceptance criteria and a release roadmap, with quality, handover and ongoing support responsibilities agreed in scope.
07
08
USEFUL WORKING OUTPUTS
A product built around the way it must work.
What you take forward—not just a list of activities. The exact combination is defined around your brief.
01
A defined product and first release
A product brief, prioritized requirements, core journeys and the initial release boundary.
02
A working software delivery
Product development and integrations against agreed technical requirements and acceptance criteria.
03
A route beyond launch
Testing, handover, operating responsibilities and a prioritized roadmap for subsequent releases.
04
Illustrative deliverables. Exact inclusions are confirmed in the engagement scope.
A BRIEF, MADE CONCRETE ILLUSTRATIVE / NOT CLIENT WORK
From a product idea to a defined first release.
Follow the starting material, the work and the output you can review.
01 / STARTING MATERIAL
The intended user, the product problem, core tasks and required data or system connections.
02 / THE WORK
Define a focused first release, develop and test the agreed workflows and integrations, and plan ownership after delivery.
03 / WHAT YOU REVIEW
A product brief and first-release scope, a reviewable software build, and a handover and evolution roadmap.
Illustrative approach. Exact outputs are defined around your brief.
PRACTICAL QUESTIONS
Before the first release.
Answers that help you decide what belongs in the brief—and what needs a separate agreement.
Is this for building a product or choosing an existing tool?
This page focuses on designing and developing a custom software product. If the priority is assessing, selecting or adopting an existing system for your operations, start with Transformation & CRM so the workflow and adoption requirements lead the discussion.
How is the first release kept focused?
Prioritize the core user journey and the functionality required to complete it. Record later ideas separately. That boundary gives the work a defined basis for estimation, development and acceptance testing without presenting every possible feature as a launch requirement.
Who operates and supports the software after delivery?
Deployment, product ownership, hosting, external services and maintenance responsibilities are agreed explicitly. The handover and release roadmap should identify what is included and who takes responsibility for operation and subsequent changes.
What belongs in the first release?
Bring the product problem, intended users and the core workflow that makes the software useful.