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Web & App Development
One experience. Every screen that matters.
Help customers and users complete the task they came for. Connect strategy, UX, interface design and engineering across web and mobile experiences.
IMC EXPAND / CONCEPTUAL SERVICE ARTWORK
WHERE WE CAN HELP 01 / SCOPE
From first interaction to a useful working experience.
Shape the user journey, design the interface and build the web or app experience—with integrations, quality and release requirements considered from the start.
HOW THE WORK CONNECTS
01
Define user tasks
02
Design the experience
03
Build, test and hand over
01
Discovery & digital product scope
Map users, business goals, journeys and requirements before defining the build.
02
UX research & interface design
Translate user tasks into clear information architecture, flows and responsive interfaces.
03
Web experiences & platforms
Build websites, portals and web applications around content, functionality and the intended customer action.
04
Mobile applications
Design and develop app experiences around the users, devices and platform requirements in scope.
05
Integrations & connected workflows
Define how the experience connects to existing systems, APIs, data and operational handovers.
06
Quality, release & evolution
Plan testing, accessibility checks, release requirements and ongoing support responsibilities.
07
08
USEFUL WORKING OUTPUTS
More than screens. A working customer journey.
What you take forward—not just a list of activities. The exact combination is defined around your brief.
01
A journey before a build
User flows, information architecture, interface designs and agreed acceptance criteria.
02
A tested digital experience
The web or app build, content and integrations included in the confirmed delivery scope.
03
A clear release and handover
Release requirements, technical documentation and support responsibilities so the next stage is defined.
04
Illustrative deliverables. Exact inclusions are confirmed in the engagement scope.
A BRIEF, MADE CONCRETE ILLUSTRATIVE / NOT CLIENT WORK
From a user task to a tested experience.
Follow the starting material, the work and the output you can review.
01 / STARTING MATERIAL
The users, priority tasks, content and existing systems the website or application must serve.
02 / THE WORK
Design the journeys and interface, develop the scoped functionality and integrations, and test against acceptance criteria.
03 / WHAT YOU REVIEW
User flows and designs, a reviewable build, and release and handover documentation with ownership made explicit.
Illustrative approach. Exact outputs are defined around your brief.
PRACTICAL QUESTIONS
Before the build begins.
Answers that help you decide what belongs in the brief—and what needs a separate agreement.
Should we start with a website, an app or both?
Start with the user task, access needs, task frequency and device requirements. These determine whether a website, application or combined journey is appropriate. Specific platforms and implementation choices are confirmed in the technical scope.
What happens beyond the main screen flow?
The brief should address loading, empty, error and permission states, as well as the main journey. Identify APIs, authentication, data ownership and third-party dependencies so users have a defined next step when a connection or piece of information is unavailable.
What is included at launch and afterwards?
Agree acceptance tests, responsive and accessibility checks, content, deployment and handover responsibilities before launch. Hosting, store submission, analytics, ongoing updates and maintenance need explicit scope rather than being assumed to accompany every build.
What should the user accomplish?
Start with the task, the audience and the systems the experience needs to connect to.