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Integrated marketing & communication
Make every touchpoint speak for the same business.
When campaigns, content and sales materials tell different stories, more activity is not the answer. Connect the proposition, message and customer action.
IMC EXPAND / CONCEPTUAL SERVICE ARTWORK
WHERE WE CAN HELP 01 / SCOPE
One brand. Multiple channels. A connected customer journey.
Bring positioning, creative, content, media and lifecycle communication together around the audience and action that matter.
HOW THE WORK CONNECTS
01
Define the proposition
02
Create the expression
03
Connect the channels
01
Brand & communication
Positioning, message hierarchy, identity and the assets needed to express the offer.
02
Digital marketing & campaigns
Plan and deliver social, search and paid-media campaigns around a defined audience and customer action.
03
Creative & content
Campaign concepts, content systems, production direction and assets tailored to the channel and audience.
04
Performance & measurement
Connect media planning, campaign measurement and reporting with the agreed business objective and available evidence.
05
B2B sales support
Offer messaging, presentations, sales collateral and follow-up journeys.
06
Customer journeys & lifecycle marketing
Connect acquisition, lead nurturing and retention communications with the customer journey and the systems that support it.
07
08
USEFUL WORKING OUTPUTS
Work that travels across every touchpoint.
What you take forward—not just a list of activities. The exact combination is defined around your brief.
01
A shared brand language
Positioning, messaging and creative direction that guide campaigns and day-to-day communication.
02
Campaigns with a clear job
Audience, channel and content plans that define the message, assets and next customer action.
03
A usable marketing system
Agreed campaign assets, content direction and a reporting framework to inform future decisions.
04
Illustrative deliverables. Exact inclusions are confirmed in the engagement scope.
A BRIEF, MADE CONCRETE ILLUSTRATIVE / NOT CLIENT WORK
From a campaign brief to work you can review.
Follow the starting material, the work and the output you can review.
01 / STARTING MATERIAL
The offer, priority audience, existing brand assets and the action the campaign should support.
02 / THE WORK
Align the message and channel roles, develop the scoped creative and content, and define reporting inputs.
03 / WHAT YOU REVIEW
A campaign brief, coordinated assets for approval and a measurement framework tied to the next marketing decision.
Illustrative approach. Exact outputs are defined around your brief.
PRACTICAL QUESTIONS
Before the campaign begins.
Answers that help you decide what belongs in the brief—and what needs a separate agreement.
Can the engagement include execution as well as strategy?
The service scope covers brand and communication strategy, creative and content, and campaign planning and delivery. The brief identifies what IMC produces, what the client supplies and which production, media or partner responsibilities need separate agreement.
What should we bring to the first brief?
Start with the offer, the audience, existing brand and content assets, the desired customer action and any campaign information already available. Flag the destination customers will reach and the people who approve the work.
How will we know what to change next?
Agree the business objective, available reporting inputs and review points before launch. Evaluate each channel against its intended role rather than treating every activity as a direct sales measure. The scope does not promise a guaranteed campaign outcome.
What should your campaign do?
Start with the offer, the audience and the action you want the campaign to support.