ABOUT IMC EXPAND
Different disciplines.
One business direction.
IMC connects business consultancy, marketing and digital solutions around the priority your business needs to move forward.
One discipline or several. The engagement follows your challenge—not a fixed package.
STRATEGY. MARKETING. TECHNOLOGY.
WHAT WE CONNECT 01 / ABOUT
The handover matters
as much as the idea.
A business plan needs a route to market. A campaign needs a useful destination. A digital platform needs a process people can follow.
We bring business decisions, marketing execution and digital development into the same conversation. The aim is to connect the direction you choose with the message customers encounter and the experience they reach.
ONE OBJECTIVE. CONNECTED WORKSTREAMS.
COMPANY BACKGROUND IMC / 2020
THE ORIGINAL COMPANY PROFILE
Integrated marketing.
A business-first perspective.
IMC’s 2020 company profile brought business planning, marketing consultancy and corporate training together with integrated marketing services.
That document provides a dated record of the company’s positioning, management and references. It is a source for the history below—not evidence of today’s team, current client relationships or particular project results.
MANAGEMENT LISTED IN THE 2020 PROFILE
Historical role descriptions; current engagement roles are confirmed separately.
Hadeer Saad
Business and marketing consultant; marketing, strategic digital marketing and B2B marketing trainer.
Karim ElNahhas
Marketing consultant, digital marketing trainer and marketing planner; tourism business and marketing consultant.
SIX CONNECTED CAPABILITIES 02 / ABOUT
Choose the expertise.
Keep the objective connected.
Explore the detailed scope and illustrative outputs for each discipline.
HISTORICAL COMPANY REFERENCES SOURCE / 2020
Names in the
company record.
A selection of organizations shown in the original IMC company profile.
Source: IMC Expand Company Profile 2020, actual PDF pages 11–13 (printed pages 12–14). These are historical company references, not a statement of current relationships, endorsements or project results. The source does not specify IMC’s role, scope or outcome for each name.
YOUR NEXT STEP IMC EXPAND
What needs
to connect?
Bring the business challenge, the customer and the intended outcome. We can start by identifying the right scope—not by adding more activity.
Deliverables, responsibilities and timing are agreed around your scope.